The Dykeenies- 'Stitches'

The music video our group decided to re-make is a song called 'Stitches', by the Scottish indie group 'The Dykeenies'.

The reason behind our choice to make our own version of the group's singles was because we had to re-make a video of a son, under the criteria that they were not popular and were not signed to a major record label. Furthermore, by re-creating a music video, it would have been much easier to choose an individual or group that fall into the category of either ' indie' or alternative pop and/or rock, we understood. Therefore, we decided that The Dykeenies would be the perfect choice because they fall into both categories.

The advantage of selecting a band that come under the indie genre is that they are much easier to mimic in words and to make your video because as indie means independent, they tend to have their own style of music, as supposed to a 'hip hop' video, where the pace of the words are to hard to keep up with, and the music videos hardly match the lyrics and the video itself.

Another reason why we decided to go for the Scottish group was because the actual video of the song is a performance/narrative video, so that enables us the chance to tinker around with the video, and adding different elements to ours would thereby add a different dimension to the video.

In relation to the audience, we our aiming to target young people between the ages of 15-24. This is because during our target audience research, we discovered, that the band attract people of a similar age, and it was more popular within females because they are a boy band. This was shown on youtube.com, as we clicked the amount of views, which was over 230,000 incidentally, illustrating their relatively good popularity. In addition to this, successful indie rock groups tend to attract 15-24 year olds anyway, which is a compliment to the music the Dykeenies make.