Analysis of the Kaiser Chiefs- 'Ruby'

"Ruby" is a song by English rock band Kaiser Chiefs, and is also the lead single of their second album 'Yours Truly, Angry Mob'. It also became the band's first ever no.1 single in February 2007.

The song is basically a desperate plea from the lead singer of the band, Ricky Wilson to his supposed ex-girlfriend Ruby. During the music video, we witness the change in backgrounds (above), from the dusk in the desert to urban nightlife, but the continuous repetition of the name "Ruby" in the chorus (four times in the first and final lines of the chorus) illustrates the desperate need for Ruby to answer Wilson's question "And do ya, do, do ya, do ya, know what ya doing, doing to me?"

(their image prompts comparisons to popular British band 'Oasis')

Throughout the music video the Kaiser Chiefs are established as monsters (althought clearly human), compared to the original members of public. This is so, the music video can be compared to the lyrics, and also the fact that Ruby cannot escape from Wilson and his fellow band members. In addition to this, the band are seen wearing black. In relation to the the music video, black denotes strength and authority, and it is also considered to be a formal, elegant and prestigious colour. This emphasizes the point that they are monsters, and so, oversee everything when they were in the desert as well as the city, from night to day.

In terms of the popularity of the song, the music video were viewed by over 1.5 million people, thus illustrating the success of this single. And in reference to the target audience, the video is most popular with young people aged between 13-24. especially within males, who are probably experiencing similar problems to Ricky Wilson.